YouTube Creator Blog

Friday, August 19, 2011 Check out more information in the AdAge article !

Thursday, August 18, 2011 YouTube has videos across the entire spectrum of music, from current pop hits to classic tracks to obscure but wonderful sounds. But how do you find that next piece of musical gold? To help with this task we’re re-launching our  YouTube Music  page with a host of new features to help guide you on your audio-visual quest, and several guest curators to help out as well. On  YouTube.com/music  you can now find: recommended videos and artists based on the music videos you’re watching local concert listings in your area paired with artist videos the YouTube Top 100 - your invaluable source to the most popular music based on what the community is viewing To help you get more into music on YouTube we’ve also partnered with music experts and tastemakers to provide you with daily playlists and picks. In the coming weeks you’ll be able to check out curations from  SPIN ,  Vice , XLR8R  and more. Some of YouT...

Thursday, August 18, 2011 YouTube has become a thriving music ecosystem and a place for established and emerging singers and songwriters to find an audience. Today, we’re happy to announce an agreement with two leading U.S representatives of music publishers -- the National Music Publishers Association (NMPA) and its subsidiary Harry Fox Agency (HFA) -- that will help more music publishers, and the songwriters they represent, make more money from use of their compositions in YouTube videos uploaded by fans.   We already have deals in place with a number of music publishers in the U.S. and around the world, and today’s deal offers more choice for rights holders in how they manage use of their songs. Going forward, the 46,000 music publishers already affiliated with HFA will be able to license the musical compositions they represent for use by the YouTube community. When these publishers allow YouTube to run ads alongside user generated videos that incorpo...

Monday, August 15, 2011 Each month, we identify four YouTube Partners who are growing their subscribers but haven’t yet reached the 100,000 mark for our  On The Rise  program. You vote for your favorite in the top right corner of this blog, and the winner will be featured on the YouTube  homepage  and the  videos  channel. For August, we’ve got a mix of educators, creative folks and personalities. Check out the nominees’ videos below, and then cast your vote in the upper right-hand corner of this blog by August 22 at 6pm PT. We’ll announce the winner on August 29.   TheGeekGroup   The Geek Group describes itself as "a non-profit science and technology educational organization, creating a peer group and support network for anyone with a sincere and passionate desire to learn." These videos get you hands-on views of electronics, mechanics and even some retro technology.   JasonMundayMusic   Musician and pr...

Friday, August 12, 2011 Each weekday, we at  YouTube Trends  take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We looked back at the most popular  Spike Jonze music videos . We explained what that  'QWOP' thing  is all about. We saw how Disney's theme park marketing has  taken advantage of  popular YouTube fads. We examined our recent fascination with  tiny-home ownership . We enjoyed a collection of human feats, as  collected by What's Trending . We saw some  unfortunate drivers  from around the world. And we tracked the riots in London as they  began  and  spread , and later found that "riot" searches hit an  all-time high  this summer. A number of specific videos, like this one of a man confronting looters, drew significant interest in the UK and abroad...

Thursday, August 11, 2011 This week we're recovering from   Lollapalooza   after three days and in the sun and storms of Chicago, IL. We also travel back to the birth of a genre in honor of one of those that made it great. And finally, we showcase a Bob Marley & The Wailers classic, re-released today in support of Save the Children's East Africa campaign.   You'll find all this and more on   youtube.com/music , where each day we serve you up the tastiest morsels from the world of music video. Lollapalooza 2011 Twenty years ago Perry Farrell founded the traveling circus of a festival that was Lollapalooza. Now with its roots firmly planted in Chicago, the three day extravaganza continues to grow, mixing the biggest names in music with a dizzying array of bright young stars. This year YouTube brought the festival to the world, live streaming 39 great acts from across the weekend including headliners Coldplay, My Morning Jacket and ...

Tuesday, August 9, 2011 Hey Partners! You probably noticed in the past that monthly YouTube earnings payments occurred on a different timeline (about 60 days after they were earned) than AdSense earnings payments (about 30 days after they were earned).  We are excited to announce that, starting this month and moving forward, payments from both YouTube and AdSense will occur on the same, 30-day cycle. What this means is that your YouTube earnings for July will arrive this month rather than next month as they would have under the former earnings payment schedule. Many partners will see a larger-than-normal payout in August since they will be receiving their June and July YouTube earnings, plus their normal (July) AdSense earnings.  In September and beyond, both YouTube and AdSense earnings will be on a 30 day cycle and payouts will be back at normal levels. For more information, please view our Help Center article .

Wednesday, August 3, 2011 Can’t make it to Chicago this weekend to check out  Lollapalooza  on its 20th anniversary? We’ve got you covered. Starting at 11:45am PT this Friday, you’ll be able to watch four festival stages live on  youtube.com/lollapalooza . The webcast will run all weekend long and feature a few bands you might have heard of: Coldplay, Foo Fighters, Muse, Damian Marley and Nas, Bright Eyes and many more. See the full list of bands participating in the webcast here . To celebrate, we’ve been featuring video premieres from some of the biggest names playing the festival/webcast. On Monday, the Foo Fighters unveiled their affecting “Garage Tour” short film, which follows the band as they play intimate shows in people’s garages across the country. (Warning: the first vignette might make you cry.) Today, we feature headliners My Morning Jacket. We’ll have more premieres from bands playing the webcast through the week; keep checking back...

Wednesday, August 3, 2011 As the world is starting to see  Life in a Day —the documentary distilled from 80,000 videos submitted to YouTube from 190+ countries—many people have asked us how the film is structured. Woven into the collage of videos from Australia to Zambia, from the heart of bustling cities to the remote reaches of the earth, are responses to three universal questions: What do you love? What do you fear? What’s in your pocket? Check out some of the answers to these questions in the Life in a Day trailer:   To celebrate the one year anniversary of Life in a Day’s filming date, we’d love to hear your answer to these questions. So tell us, what do you love, what do you fear and what’s in your pocket?  Upload  a video to YouTube, share a photo on  Google+ ,  tweet us  with the #lifeinaday hashtag and invite your family and friends to join. Let’s spark a dialogue and continue the passion of Life in a Day by high...

Friday, July 29, 2011   Hey, Partners and creators, We first started the Partner Communications Hub a year ago to provide Partners with relevant information on product updates, program announcements like YouTube NextUp, and interesting things happening in the community. Many of you have expressed enthusiasm for the current Hub, but have noted a few ways that we could improve: chiefly, an easier way to access the Hub, greater educational resources, a better way to communicate with other creators, and an overall improved and more fun experience. So today, we’re excited to share that we’re launching the first step of a new hub for YouTube Partners and creators, your new, one-stop resource for everything related to Partners and creators, alike.  This new hub is the first, small step to a much broader, multi-month project that seeks to provide every tool that creators like you need to be successful.  You can find the first stage of t...

Friday, July 29, 2011 Hi Partners and creators, We’re excited to share the Learn section in this hub, the best place for you to enhance your skills. The Learn section has centralized resources like video tutorials, development programs, and ongoing optimization tips--all with one goal: to help you be the best creator possible.  This is just the first step in a journey to provide you with the most relevant tools, tutorials and development programs to help you achieve success.   We’ve worked with numerous Partners and creators to find out what you’re looking for when wanting to improve your skills. Here are some of the things to check out: The YouTube Creator Playbook, a comprehensive guide of important tips, best practices, and strategies that helps creators build audiences on YouTube, is available to the public for the first time. Over 60 video tutorials from your favorite YouTubers like ApprenticeA and from trusted industry experts like B&H.  Che...

Friday, July 29, 2011 Hey, everybody, Even after three years at YouTube, each of you continues to amaze and inspire me.  I often find myself spending my early days and late nights laughing with you and your fans at the latest video that you’ve posted.  On a few occasions, you’ve even brought me to tears.   You create videos on shoestring budgets--and yet, you are still the richest community that I know of.  You are barely five feet tall and athletic giants; you’re from the United States and from Africa; you sing and you joke; and every day--whether in a small or big way--you change the world a little bit more.  That’s why I’m so excited about this new home for you--and creators like you from all around the world.  Here in the Connect section of the new hub for Partners and creators, you’ll find out about all of the latest happenings in the YouTube creator community, whether it’s blossoming musicians during Music Tues...

Friday, July 29, 2011 Did you ever think you’d be a part of a revolution? Wonder if your contributions to the world would add up to something greater?   As we take the stage today at   VidCon 2011 , I can tell you for certain that they have. This two day gathering of annoying oranges, ukulele stars, voracious vloggers, super fans and thousands of other YouTubers like you is about changing the media landscape—one upload, view and mashup at a time. Not satisfied with just watching media, you've become the media. Not satisfied with flipping channels complaining there’s nothing on, you’ve created new ones with hundreds of millions of viewers, some of which will become as well known as networks like MTV, CNN and ESPN. To all the people who are creating content on YouTube, THANK YOU. You have built the site into what it is today and we’re as committed as ever to providing you with the tools you need to make high quality videos and drive audiences to your ...

Friday, July 29, 2011 Congratulations to  Smarter Every Day  (aka destinws2), who received the most votes in July’s  On The Rise  poll to become this month’s winner. Smarter Every Day will own the  homepage  spotlight all day today, thanks to your support. Smarter Every Day is the result of Destin's fascination with the scientific method and his job as a rocket tester, bringing science to life with experiments like  tracking movement patterns of chicken’s head  and a  DIY high-speed camera . Destin aims to have the channel leave you a little smarter about the science behind our world, while also hoping to motivate his children to explore and even to help with their college education. To kick off your experience with Smarter Every Day, Destin put together a  Rube Goldberg  system of rockets that’s eye-popping for both the visuals and the fact that he made it in 36 hours.   Here’s a word from Destin ab...